Social Media Marketing
With the invention of the telephone, connecting people from all walks of life and through vast distances was considered a social breakthrough. Now, in the digital age, the concept of connectivity is no longer confined within the boundaries of one’s country. It has spread across the world and has become a normal thing.
Social Media Marketing
With the invention of the telephone, connecting people from all walks of life and through vast distances was considered a social breakthrough. Now, in the digital age, the concept of connectivity is no longer confined within the boundaries of one’s country. It has spread across the world and has become a normal thing.
Why Use Social Media Marketing?
- To have authors establish and maintain social media presence
- To reach target audiences that other marketing strategies may not have been able to reach
- To give authors control over what and how they want their social media publicity to progress
- To build author relationships with the target audiences
- To create a brand for themselves
Facts
- 2.96 BILLION – Number of active Facebook users and counting as of October 2022 (that’s bigger than the population of China and India combined)
- 1.44 BILLION – Number of active Instagram users and counting as of October 2022
- 2.11 BILLION – Number of people reached by Facebook ads as of 2022 – the largest potential audience of any social platform (34% of the world’s population)
