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Television Endorsement Advertising
Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect, or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service.
- Having a Professional Actor/Actress who will endorse your book on TV
- Creation of a 30-second Premium Book Video to be aired as a TV ad
- TV Advertising airs in US Cable Networks
- Guaranteed 700 to 800 times airtime of your TV Ad
- At least 1,000,000 estimated audience reach
- A summary of airings, including the ad run date, network, time, and the paired programs that will be provided at the end of the campaign
- Video upload on YouTube with guaranteed 5,000 views
Advantages of Television Advertising
Grabs attention. Imagine taking your product personally into millions of homes all over the country to show them why it’s better, faster, stronger, higher, or longer-lasting, and even demonstrating it right in front of them. One of the biggest advantages of TV ads is the ability to call out to your potential customers exactly where they are. It’s akin to tapping them on the shoulder and saying, “Hey, come look at this!”
Combines sight and sound. With print advertising, you try to use compelling headlines and graphics to get people to read about your product. You can only hope they read the whole ad, look at the artwork and tie the two together to understand the message you want them to receive. Radio has the advantage of voice and sound effects but no visuals. You’re counting on them to envision your product as you want them to see it. TV ads are intrusive, capable of interrupting whatever else a viewer might be doing to watch and listen to your pitch.
Fosters emotion and empathy. Good TV ads are more than walking, talking messages. You determine how you want your audience to react. Smile. Laugh. Cry. Take action. You’re putting on a skit or short play of sorts for their benefit. You can make it lighthearted or even humorous, thought-provoking, or heartbreaking. You can do that with print, but you can’t control how the words are read, with the proper emphasis and pause for emotion. You can put the emotion into radio, but without the visual effect, it’s just not as powerful.
Reaches a wide, targeted audience. One of the big advantages of television advertising is the huge audience you can reach instantaneously. TV ads can be targeted to specific audiences surprisingly well, too. To reach stay-at-home or work-from-home parents, buy daytime spots. To reach a Hispanic market, you could buy air time on a Spanish-speaking network. For products that appeal to full-time workers, advertise in the evening. Toy and cereal manufacturers have known about targeting since TV began, and they advertised during Saturday morning cartoons. Parents didn’t always appreciate it, but the ads worked.
Stations That the TV AD is AIRED:
Lifetime is an American basic cable channel that is part of Lifetime Entertainment Services, a subsidiary of A&E Networks, jointly owned by Hearst Communications and The Walt Disney Company. It features programming that is geared toward women or features women in lead roles. As of January 2016, it is received by 93.8 million households in America.
Bloomberg Television (on-air as Bloomberg) is an American-based pay television network centered on business and capital market programming, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide.
HLN (TV network)
HLN is an American basic cable news channel owned by CNN. The channel primarily carries a schedule of news programming during daytime hours, with the remainder of its schedule dedicated to true crime programs.
As of July 2015, HLN is available to approximately 91.1 million households (94.9 percent of pay television subscribers) in the United States, making it the most distributed American subscription network. Since the mid-2000s, HLN has been available internationally on pay television providers in parts of Asia, the Caribbean, Latin America, the Middle East, North Africa, and Canada.
TEGNA Inc. is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities – through empowering stories, impactful investigations, and innovative marketing services.
As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 64 television stations and two radio stations in 51 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets among independent station groups and reach 41.7 million television households or approximately 39 percent of all TV households nationwide. Each month, TEGNA reaches 75 million adults across our digital platforms. Across Twitter, Facebook, and Instagram, TEGNA stations have over 32 million social followers.
Tegna Inc. (stylized as TEGNA) is an American publicly traded broadcast, digital media, and marketing services company headquartered in Tysons Corner, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publicly traded companies. Tegna comprised the more profitable broadcast television and digital media divisions of the old Gannett. At the same time, Gannett’s publishing interests were spun off as a “new” company that retained the Gannett name. Tegna owns or operates 66 television stations in 54 markets and holds properties in digital media.
Travel Channel (stylized as Trvl Channel since 2018) is an American pay television channel owned by Discovery, Inc., which had previously owned the channel from 1997 to 2007. The channel is headquartered in New York, New York, United States, with offices in Silver Spring, Maryland, and Knoxville, Tennessee.
It features documentaries, reality, and how-to shows related to travel and leisure around the United States and throughout the world. Programming has included shows on African animal safaris, tours of grand hotels and resorts, visits to significant cities and towns across the world, programming about various foods across the world, and programming about ghosts and the paranormal in notable buildings.
As of February 2015, Travel Channel is available to approximately 91.5 million households (78.6% of households with television) in the United States.
TV One is an American basic cable television channel owned by Urban One, having acquired Comcast’s stake in the TV channel in 2015. Headquartered in Silver Spring, Maryland, TV One’s programming targets African American adults with a broad mix of original lifestyle and entertainment-oriented series, documentaries, movies, concert performances, and reruns of sitcoms from the 1970s through the 2000s.
As of February 2015, TV One is available to approximately 57 million pay television households (48.9% of households with at least one television set) in the United States.
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